PROMOD will open its doors at Westwood Mall on 1 November '08

This will be the 1st Promod store in KZN and will carry all of the most up-to-date ranges from France and the rest of Europe, bringing the very best of "now" fashion direct to Durban.

Background on Promod
Promod was created in 1975 as a French family boutique dedicated to the distinctive design, production and retailing of women's accessories and ready-to-wear clothing and entered the South African retail scene in November '07.

With more than 30 years dynamic experience, Promod is today one of the biggest fashion store chains in the world satisfying more than 20 million customers a year in over 700 outlets in 44 countries. The brand enjoys huge international fame and success. Historically based in Europe, the company has grown in early 90's in the Middle East and Russia .The development in Asia started in 2006.

The Promod collection is aimed at an exclusively female clientele, namely the modern active women from their early twenties to their late thirties - women who have a flair for fashion and a desire for stunning, high-quality, easy-to-wear, and affordable clothing that are neither too classy nor too trendy. With endless possibilities that mix-&-match and cater to a variety of individual tastes, Promod gives these women an infinite choice.

Promod's inspiring collection offers a wide range of frequently updated items from more timeless seasonal must-haves to more cutting-edge designer-inspired fashion pieces.

Throughout the year, Promod's buyers and design teams explore the world for the newest fabrics and hottest global style inspirations. This is the unique appeal of Promod's alluring collections.

Promod benefits from its in-house clothing design department that creates on average 3000 units a year in ready-to-wear garments. Promod has four collections - leisure, casual, city wear and formal. Accessories comprise fine leather articles and extensive fashion jewelry. Each collection is structured around major themes from current fashion trends and is designed to allow the frequent addition of new designs. A total of more than 1,500 items are offered every season in keeping with varying tastes, changing lifestyles and the hottest in fashion.

Promod's brand success is based our team's strong personal values - keen customer insight, a deep love for fashion and strong entrepreneurial team spirit.